Terms and Conditions

Privacy Policy

Welcome to the Flavour Behaviour site from THE SCOTCH MALT WHISKY SOCIETY LTD. The Scotch Malt Whisky Society ("SMWS") is committed to responsible data management and subscribe to the principles of the data protection legislation in the United Kingdom. We follow strict security procedures in the storage and disclosure of information. If you have any questions about our privacy policy or if you’d like to raise any issues relating to it, please contact us at sales@smws.com. This privacy policy describes our information collection and use practices on this site. It does not apply to information you might provide on another site operated by us, or one of our partners or affiliates, nor does it apply to information you may provide to us through other forums, including offline or through electronic mail.

Information collected at this site

There are two types of information that we can learn about you as you browse and use this site. Each type of information can be used in a different way.

1. Generic statistical and demographic information that we gather passively from visitors to the site. Personal information that you provide when registering or making contact with us. We collect Internet-related Information from visitors to our site, including the referring URL, your IP address, which browser you used to come to the site, the country, state or province, the pages of our site that you viewed during your visit and any search terms entered on our site, for the purposes of system administration, to gather broad demographic information, and to monitor the level of activity on our site. We track customers' traffic patterns throughout their online sessions, including which URL links a customer views while using the site. We use your Internet-related Information to diagnose problems with our servers and software and to administer our site. We may share aggregated statistics and demographic information with third parties to enrich your visitor experience.

2. Actively collected personal information you provide. If you provide information about yourself by registering and filling out our survey, or otherwise voluntarily telling us about yourself and your activities, we will collect and use that Personal Information to respond to your request, and for other business purposes, including identifying consumer preferences and improving the content of this site. We may also contact you by email from time to time with information related to this site, products and services, special offers and upcoming events. If you do not wish to be contacted by all or any of these methods, you may let us know by sending an email message to us sales@smws.com. Please be sure to give us exact name and address, and your detailed request, so we can respond appropriately.

How to access or modify your personal information

You have the right to access and modify your personal information. Contact us at sales@smws.com. We will not share your details with any marketing affiliates. We employ other companies to perform certain functions on our behalf, such as services related to the design, maintenance and improvement of this site and our database and related systems. These companies may have access to your information.

Links to other websites

On this site, we may provide as a convenience to you links to other websites, including sites operated by us, our partners, associates, or independent third parties. Each website has its own privacy practices, as described in that site's privacy policy. Those practices may be different than the practices described herein and we urge you to read each website's privacy policy carefully before you use or submit information to that site. Additionally, to the extent that you follow a link to a website operated by an independent third party, please be aware that we exercise no authority or control over that third party, and cannot and are not responsible for any information that you may submit at that site.


"Cookies" are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser. You can find out more about the way cookies work on www.cookiecentral.com. The Scotch Malt Whisky Society uses cookies for a number of purposes, for instance to enable us to simplify the logging on process for registered users, to help ensure the security and authenticity of registered users and to enable traffic monitoring. Non-registered visitors of the site are sent anonymous cookies to keep track of their browsing patterns and build up a demographic profile. Whilst you do not need to allow your browser to accept cookies in order to use the site, you must have cookies enabled if you wish to register via Facebook. Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your browser. As described above this will restrict the online services you can use.

SMWS mailing list

You can unsubscribe from the SMWS mailing list at any time by clicking the unsubscribe links in our emails. If you need information or have any questions or concerns about this privacy policy or our use of your personal information, or wish to review all of your personal information, you may contact our UK Sales Team via e-mail at sales@smws.com or via mail at The Scotch Malt Whisky Society, 28 Queen Street, Edinburgh, EH2 1JX.